This little toothbrush is having a long and happy life. First, it was a Smile Squared toothbrush, so when I bought it, a child got a toothbrush too. Second, it's all natural (except for the bristles) and came in recyclable packaging. Third, it's just retired from toothbrushing and now is a grouting and tap scrubbing tool. It will probably end its days composting happily away (except for the bristles!). Hooray for you, toothbrush.